A successful, digital strategy is based on a correct analytics setup of your website and your business.
Complete company analysis
A complete, company analysis and audit includes your site and campaign’s research for getting a clear understanding of your industry. It also determines your current position within your marketplace versus your main competitors.
A thorough audit identifies and rectifies any potential obstacles to the performance of your website and helps build the foundation for your wider, digital marketing efforts. The complete analysis provides comprehensive design recommendations, content marketing strategies and a plan that guarantees the support of your business needs and objectives. It also allows us to set and define appropriate aims and goals which plays an important role in your personalized marketing campaigns.
We work closely with our clients when establishing goals and objectives for their online activity. Our team of experts uses a wide range of industry-tested tools, resources and techniques for an accurate analysis of your business, customers and competition. At the end of our analysis and audit, we submit a comprehensive report on our findings, which includes clear and informed recommendations about the next steps to take.
Ongoing performance strategy
The information presented in our reports gives you complete transparency and can subsequently enhance your ongoing, performance-optimising strategy.
Projects optimising behavior
We’re able to effectively plan projects while optimising behaviour via enterprise technology. All are tailored to be as effective as possible to meet the business needs and commercial objectives of each of our clients.
We offer real time analytics, in-page analytics, market analysis, content auditing, competitor auditing, customer auditing, and influencer analysis. We also create “personas”, which is an effective way to understand the needs of your users while prioritising the features and functionality of your personalised strategy for success. Some of the useful features within our analytics program include: custom filters, automated tasks, event tracking, funnel visualisation, assisted conversions, visitor flow, reverse goal paths, plus many more services dependent on what your company requires.
“We were after a company who understood exactly what we were trying to achieve with our national property website. Datanova were prefect for this.”
CEO & Founder
“I have had a long association with datanova across a number of business entities over the years, Christian and his team keep delivering timely cost effective solutions for all of our web and E-commerce websites, highly recommend their services.”
CEO & Founder
“With a top rate service, Datanova always maintain a can-do attitude, and no task is too difficult. I wouldn’t hesitate to recommend Datanova as an IT service provider.”