Agent in a Box

Agent in a Box is the number one "sell it yourself" real estate website that is a combined ecommerce and customer portal solution.

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

From The Client

“Working with Datanova gave me the confidence to pursue the big goal I went after. I could clearly see what I wanted to create and they brought it to life. I know have have an educational and functioning eCommerce site that continues to grow and prosper. Someone recommended Datanova to me, and after one meeting with Christian, I knew I had found the right fit. I still have to pinch myself that an idea that I scribbled out on a piece of paper is now a big reality. Datanova seriously know what they are doing.”